MOTOROKR: Thank God for Rock N’ Roll

Motorola had launched the new MOTOROKR phone by aligning themselves with rock music lovers, promoting the July 13 International Day of Rock in their posters.

The posters, which show what should be a typical rock n’ roll setting, instead show a garage band made up of bagpipe, harp and accordion players, and a teenager’s bedroom postered with tuba, trumpet and accordion music stars. Not the most traditional of ‘rock stars’.

The headline reads “Thank God for Rock n’ Roll”.

Main Drag Music is Born to Rock

Here’s a campaign for Main Drag Music, a music store in Brooklyn, New York that sells new and old music equipment. It is a pretty standard music store that has everything from guitars, amps, drums, bass, keyboards etc. They also do repairs, rent out rehearsal space and sell music lessons.

While their services are pretty standard, they do have a genuine hard rock attitude that comes across in the tone of the copy and the design of their web site. However the hard rock attitude is no more apparent than in their print campaign below.