Gatorade – The G campaign and the launch of G2

I’m sure by now you’ve seen the ‘What’s G?’ commercials for Gatorade. The campaign started out with several teaser print ads and a teaser SuperBowl commercial to generate buzz and excitement.

The campaign was developed by Los Angeles agency TBWA/Chiat/Day. The teaser print ads were very simple. Featuring just the letter ‘G’ and nothing else. As the campaign moved forward, the mystery grew larger. At this year’s SuperBowl, a 60-second teaser commercial aired, featuring some of today’s most notable athletes and a voiceover explaining the answer to ‘What’s G?’

Friday afternoon. Time for a beer.

In honour of Friday afternoon in the office, let’s get the weekend started a little early, shall we?

Here is a little spot from Bud Light (not a very good beer, but excellent advertising) that was supposed to air during the SuperBowl the year after the Janet Jackson wardrobe malfunction in 2004.