Just a quick hit this morning. I saw these over at I Believe in Advertising and had to post them here for you to see. Apparently, Huggies invited parents to post pictures on Flickr of their babies making a ‘poopface’. They’ve compiled the best ones and created an advertising campaign out of it.
Huggies – Poopface
Campaign: Anytime. Anywhere.
Agency: Ogilvy, São Paulo, Brazil
Maybe I’m just immature, but I think these are hilarious. Good advertising too and the Flickr strategy is a great way of getting your audience involved in building the campaign.
What do you think?