The new Budweiser ad features a cover of The Beatles song “All Together Now”. The spot, shot from the view of a train passing through Chicago, shows people from the city coming together to spell out the song lyrics (covered by The Hours). They spell out the words “All Together Now” which is used as a tagline for the campaign.
Budweiser – All Together Now
Agency: DDB London
The commercial is beautifully shot. And it is quite a departure from what Budweiser has done in the past.
The spot is more about the character of the brand, than the beer. I like this approach because to casual beer drinkers, being able to identify with the character of a beer is often more important in the decision-making process than the beer itself.
Certainly a step in a different direction than the clichéd guys + drinking beer = comedy. Thoughts?