So finally starting to get settled in the new place. Thanks for your patience. Apparently a lot has happened since I’ve been semi-disconnected (got to love Wi-Fi) from the world. On Friday AdAge reported that PepsiCo. CMO of North American Beverages Dave Burwick was leaving the company.
The following quote is from AdAge, by PepsiCo CEO Massimo d’Amore:
“As CMO of North American Beverages, Dave shepherded the re-launch and re-branding of the entire Pepsi trademark while ushering in the ‘Refresh Everything’ campaign,” Massimo d’Amore, PepsiCo Americas Beverages CEO, said in a statement. “We regret to see him go, but we respect his desire to fulfill his career aspirations in general management elsewhere.”
So after re-launching and re-branding the Pepsi trademark, and after a reported 3% drop in sales in it’s second quarter, the man responsible for increasing PepsiCo. sales leaves the company.
So I ask, how long until Pepsi re-brands itself again?