Are you like me and absolutely hate Rubik’s Cubes? I can’t stand them. Yet every time I see one I can’t help but play with it for 15 or 20 minutes before throwing it back down in a fit of frustration. What’s their deal? Sitting there, urging us to solve their impossible puzzle.
What if other things in life were as disarranged as a Rubik’s Cube? That’s the approach the following campaign takes. And as much as I can’t stand the toy, the ads are pleasantly disturbing.
Twist And Turn Until It’s Right
Client: Rubik’s Cube
Agency: DDB, Australia
This campaign looks like it was a lot of fun to create. Great Photoshop work as well to disorient each of the images. Definitely makes you look twice. Just like a Rubik’s Cube, makes you wonder how it ever got this way, and how or if you’ll ever get it back to normal. Good, simple message with a very creative and eye-catching approach.
What do you think?