Please excuse the lack of updates over the last couple of days as I was away on vacation.
Now that I’m back into the swing of things, I stumbled across these ads for a radio station in Austria and thought I’d share them.
We Play What We Want
Client: 88.6 FM
Agency: FCB, Austria
The concept is just a simple text treatment, but it works. Nothing more needs to be said. I prefer the first one over the second though, as it is more playful. It also reminds me of the “No Nickelback Guarantee” that Calgary radio station x92.9 has. It’s not original, but I love when radio stations take a stand against their overly repetitive competitors. Mainstream radio stations have become so cookie-cutter that it is refreshing to see something like the ads above.
What do you think? Have you come across any other radio stations that have “banned” artists because of their constantly being overplayed on every other station? Post below.