Branded keyboard

QWERTY stands for Quaker, WordPress, eBay, RollingStone, Twitter and YouTube?

Introducing the branded keyboard. Brought to you by industrial designer Ignacio Pilotto, this keyboard replaces the letters on a traditional keyboard with brand logos.

The keyboard, which contains some of today’s biggest brands, is meant to cause us to recognize the brand logos instead of our own alphabet. This would be the epitome of brand recognition, when your logo represents a letter in the English language.

Apparently, a function of the keyboard is that when you type in “www” to your search browser + the “f” key, it automatically takes you to Facebook.

The brands featured on the keyboard, one for each letter in the alphabet, include: Adidas, Burger King, Coca-Cola, Disney, eBay, Facebook, Google, HP, Intel, J&B, Kodak, Lacoste, McDonald’s, Nike, O2, Pepsi, Quaker, Rolling Stone, Shell, Twitter, Unilever. Virgin, WordPress, Xerox, YouTube, and Zippo.

I think this is a wonderful idea. I would definitely buy one. It would be really cool if users could somehow customize the keyboard for their own favourite web sites.

What do you think? Would you pay for something like this? Would the lack of actual letters on the keyboard be too frustrating to use? What improvements would you make?

Post below.

– danvertising



5 Responses to Branded keyboard

  1. Matt says:

    I don’t quite get it, why would I buy this? It won’t help me for anything.

    • danvertising says:

      At the very least it would provide quicklinks to some of the most popular sites on the internet by just having to press one key. The actual use of logos on the keys is more of a psychology experiment in my opinion. Through repetition of the use of the logos, to see if we actually get used to brands representing our alphabet.

  2. Matt says:

    meh…it would be just a fad at best. I would never buy this. I can get to facebook by typing www then f anyways.

    I guess it’s more for you Danvertising and Doug’Em people. haha

  3. danvertising says:

    Okay, so there’s actually a WWW key on the key board so all you would have to do is press two keys… the ‘www’ key + ‘f’ key = facebook, + ‘c’ = coca-cola web site, etc.

  4. Matt says:

    Haha but we are already a lazy soceity. I barely ever goto any of those sites anyways. Would be nice to just have about five keys like F12’s that you can customize for the net. Probably already out. I think I would just get frustrated in time and never use it again. I have everything I use bookmarked and it’s one click away, beat that. No typing ahhhh.

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