QWERTY stands for Quaker, WordPress, eBay, RollingStone, Twitter and YouTube?
Introducing the branded keyboard. Brought to you by industrial designer Ignacio Pilotto, this keyboard replaces the letters on a traditional keyboard with brand logos.
The keyboard, which contains some of today’s biggest brands, is meant to cause us to recognize the brand logos instead of our own alphabet. This would be the epitome of brand recognition, when your logo represents a letter in the English language.
Apparently, a function of the keyboard is that when you type in “www” to your search browser + the “f” key, it automatically takes you to Facebook.
The brands featured on the keyboard, one for each letter in the alphabet, include: Adidas, Burger King, Coca-Cola, Disney, eBay, Facebook, Google, HP, Intel, J&B, Kodak, Lacoste, McDonald’s, Nike, O2, Pepsi, Quaker, Rolling Stone, Shell, Twitter, Unilever. Virgin, WordPress, Xerox, YouTube, and Zippo.
I think this is a wonderful idea. I would definitely buy one. It would be really cool if users could somehow customize the keyboard for their own favourite web sites.
What do you think? Would you pay for something like this? Would the lack of actual letters on the keyboard be too frustrating to use? What improvements would you make?