With the overwhelming success of the AMC original series Mad Men, a show about a New York advertising agency in the 1960’s, it was only a matter of time before more ad industry-related TV shows would hit the air.
Mad Men’s season 3 premiere, which aired on Sunday set a ratings record for the show, with approximately 2.8 million viewers tuning in. A 34% increase from last year. AMC also reported that the create-your-own “Mad Men Yourself” avatar was downloaded 485,000 times.
So it hasn’t taken long for other advertising-based shows to pop up. This year, TNT debuted the drama Trust Me based on a fictional ad agency in Chicago. However the show was a major disappointment and was canceled after 13 episodes. Recently, Australia’s Comedy Channel and FOXTEL have been promoting the comedy TV series :30 Seconds. The series is based on some ridiculous characters, while poking fun at the excesses of the advertising industry.
While it is unlikely that the show will enjoy the same success as Mad Men, the advertising for the series has been very interesting. After all, the show is about advertising, written by an ad agency, the actual promotion better be good.
Client: The Comedy Channel / FOXTEL
Agency: Three Drunk Monkeys, Sydney, Australia
My personal favourites are the last two, making women feel uncomfortable about their appearance and never having a pony tail. The ads make fun of some of the more general stereotypes of the advertising industry. I haven’t seen the show, so I couldn’t say if it is actually worth watching, but as an ad campaign, so far it is a success.
What do you think?