Quick hit for Friday.
I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line “Have a break. Have a Kit Kat.”
It is a great idea and I like the execution of the ad, as the bench actually does look like a giant Kit Kat bar. Also, and more importantly, the ad reinforces the brand message of taking a break by inviting people to take a break by sitting on the bench.
Have a Break
Client: Nestlé Kit Kat
Agency: JWT, London
What are your thoughts on the ad? Have anymore interesting outdoor advertising to share? Post below.