Have a break – Kit Kat bench ad

Quick hit for Friday.

I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line “Have a break. Have a Kit Kat.”

It is a great idea and I like the execution of the ad, as the bench actually does look like a giant Kit Kat bar. Also, and more importantly, the ad reinforces the brand message of taking a break by inviting people to take a break by sitting on the bench.

Have a Break
Client: Nestlé Kit Kat
Agency: JWT, London

What are your thoughts on the ad? Have anymore interesting outdoor advertising to share? Post below.

– danvertising



4 Responses to Have a break – Kit Kat bench ad

  1. Wow great blog entry, I love your stuff danvertising!!! Keep up the great work!

  2. Heathcliff Martinez says:

    Wow what a great idea, now thats what I call advertising!

    danvertising your awesome!!!!!!!!!!!!!!!!!!!

  3. Matt says:

    mmm Kit Kat. An underrated chocolate bar for sure.

  4. Matt says:

    Has anyone seen the Simpsons episode where Homer dreams of Chocolate Land?

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