Motorola had launched the new MOTOROKR phone by aligning themselves with rock music lovers, promoting the July 13 International Day of Rock in their posters.
The posters, which show what should be a typical rock n’ roll setting, instead show a garage band made up of bagpipe, harp and accordion players, and a teenager’s bedroom postered with tuba, trumpet and accordion music stars. Not the most traditional of ‘rock stars’.
The headline reads “Thank God for Rock n’ Roll”.
Thank God for Rock n’ Roll
Client: Motorola ROKR
Agency: Ogilvy, São Paulo, Brasil
I prefer the first poster, as it gets the message across in a more direct way. Overall the concept is good and executed nicely. Maybe they could have had more fun with it though, like the Born to Rock campaign for Main Drag Music. What do you think of the campaign?