Here are some interesting ads for Tabaconomia, an anti-smoking initiative from Brazil. The print ads quantify the amount of money you spend on cigarettes by comparing the costs to a car or a fridge.
Also, the URL takes you to a landing page that asks you to input how much you smoke in a year into their ‘tabacalculator’. It then calculates that you spend as much money on cigarettes than you would on a car, for example.
How much do you spend on cigarettes?
Agency: Master Comunicacao
It is a solid concept, but the execution is wonderful. Really strong art direction in making the car and fridge look like a cigarette being put out. The landing page is interesting as well. It is a nice extension of the print ads above. The link is in Portuguese so I don’t know what else is on the site, but it would be neat if they had other facts to encourage people to quit smoking.
Post your thoughts below.