How much do you really spend on cigarettes?

Here are some interesting ads for Tabaconomia, an anti-smoking initiative from Brazil. The print ads quantify the amount of money you spend on cigarettes by comparing the costs to a car or a fridge.

Also, the URL takes you to a landing page that asks you to input how much you smoke in a year into their ‘tabacalculator’. It then calculates that you spend as much money on cigarettes than you would on a car, for example.

How much do you spend on cigarettes?
Client: Tabaconomia
Agency: Master Comunicacao

Car

tabaconomia2

Fridge

tabaconomia1

It is a solid concept, but the execution is wonderful. Really strong art direction in making the car and fridge look like a cigarette being put out. The landing page is interesting as well. It is a nice extension of the print ads above. The link is in Portuguese so I don’t know what else is on the site, but it would be neat if they had other facts to encourage people to quit smoking.

Post your thoughts below.

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8 Responses to How much do you really spend on cigarettes?

  1. Matt says:

    Smoke ads and drunk driving ads so overdone for me. Drunk driving ok, those can stay. But anti-smoking, I think everyone knows by now that it’s bad for you ect ect ectera…I don’t smoke but it’s time to give the poor smokers a break. Some smokers just love to smoke and the ones that want to quit, nothing like this will change their minds.

    Let them buy smokes instead of a car. Smokers know how much they spend and will continue. Other that it is a good concept just wish it was for something else.

    It seems like such a waste of money to do all these anti-smoking campaigns. Who cares, they aren’t hurting anyone but themselves. Let’s spend that money on something else. And those ridiculous pics on the cartoons. As graphic as they are, I don’t think anyone craving a smoke has look at them and actually said no.

    Sorry it’s 4:30am. Rant done.

  2. ryan says:

    Actually, this is a better idea on quitting smoking than cancer. Everyone has the idea that whatever that tragic outcome is it would never happen to them*.

    But to think that you typically spend $300 a month on cigarettes has a lot more impact than potential cancer. However, most people I know who have quit, or the months when I didn’t smoke, never realized that they had more money. It just went to other little things to waste time—so in the end 40cents for 5 minutes of entertainment is actually pretty frugal.

    *Just look at people who drink and drive, when they are told about the fact that they could die, they typically respond with “It won’t happen to me”. I wish we could judge the impact of these campaigns one at a time, because I would love to know what the impact of each method is. I don’t think death or fear for one’s safety would win.

  3. danvertising says:

    Yah, I don’t smoke so I can’t say which would be most effective for me… but trying to scare smokers with cancer is silly.

    Everyone knows the health concerns around smoking, but it’s not really going to stop someone. Especially, like you said, when advertising tries to scare people with death.

    Interesting point about the additional money. You’re going to spend money regardless… If you quit smoking, you’re likely not going to start saving up each dollar and then buy a car.

  4. […] to find out “who you are when you drink”. I’ve posted about a similar campaign before about “how much you spend on cigarettes” and was surprised at the negative reactions […]

  5. jake says:

    kind powerful… amazing how a pictures can say a 1000 words

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