Here is a good guerrilla marketing tactic that seems to be popping up more and more. It is called peephole advertising. We’ve all received unsolicited flyers in our door at one point or another. But it’s nice to see that some companies are still being creative with it.
Papa John’s Pizza used this tactic to stretch their marketing campaign, and do something unusual with the pretty standard door-to-door approach.
Papa John’s Delivery
Client: Papa John’s Pizza
Agency: Saatchi & Saatchi
What you see at first, a pizza delivery guy, isn’t what it seems at all. Now people don’t just look out of their peephole for fun, so I’m not sure if they ring the doorbell or knock at your door once they put the ad up. But either way, even if I came home to see this thing stuck to my door, it is new and creative enough that I would at least give it a more careful read rather than throwing it straight in the garbage.
Papa John’s Pizza isn’t the only one using this approach. Here are two more examples, one for Otto, a mail order catalogue, and another for the Russian police department.
Post your thoughts below.