Guinness has always had some of the best advertising. Below is a collection of different print ads and television spots that they have produced over the years. While their print work has been good, it’s the quality of their television advertising that really sets them apart. They have produced some of the most memorable and award-winning advertising of all time.
Of course, having a very big advertising budget helps too. See for yourself.
Good Things Come To Those Who Wait
Client: Guinness Beer
Agency: Abbott Mead Vickers BBDO London
I love the Tipping Point spot. Just for the fun of it. It’s not a very original idea, but I just think it is cool. The Surfer spot is more about the character of the brand, which I think is pulled off incredibly well. And of course, the noitulovE (Evolution, reversed) spot, winner of the Grand Prix at the Cannes Lions Advertising Festival in 2006 and countless other advertising awards really does show that good things do come to those who wait.
Got any favourites?