Heineken – Popularity of the Walk in Fridge

So what’s up with Heineken lately? The Walk in Fridge commercial has become so popular that it is getting spoofed by competitor beer ads, and even parodied by Heineken themselves. I’m sure you’ve seen the spot, and I’m not going to lie, it’s good. It is one of my favourite commercials on the air right now.

In case you haven’t seen it, here it is:

Walk in Fridge
Client: Heineken
Agency: TBWA/Neboko


But I didn’t know they did a Part 2 to the commercial. Or that Bavaria did a spoof of it for one of their own ads. The spot sure seems to be doing well for Heineken. Here is the spoof, by Bavaria:

I nice parody. Very well done. But as if the original commercial wasn’t famous enough, Heineken decided to come out with Part 2:

Again, the popularity of the commercial grows and grows. It almost seems like screaming in shock is the ‘thing to do’ these days whenever you see a fridge of Heineken. I’ll be sure to try it next time.

What do you think about the commercial?

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7 Responses to Heineken – Popularity of the Walk in Fridge

  1. Matt says:

    Didn’t like the bavaria one. But I almost joked on my Indian snacks when I saw the second Heineken one. That fridge is awesome.

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