1984 to 2009 – Is Apple now Big Brother?

Here is an interesting spoof on Apple’s famous 1984 commercial. We all know the original spot. It is one of the most famous commercials of all time, showing Apple as the young/think for yourself/screw the man brand. The ad launched during the SuperBowl that year and was essentially Apple’s coming out party. Directed by Ridley Scott, it introduced the Macintosh personal computer to the world. And with a bang.

For fun, here it is:

Agency: Chiat/Day
Client: Apple

Ah, I still love watching Big Brother (IBM) get blown up by a sledgehammer.

But here is another take on the spot. The following ad is for DoubleTwist, a software company that is planning on launching an iTunes-like product that is compatible across all devices. And since iTunes/iPod products are so inclusive to Apple, they’ve cast Steve Jobs and Apple as Big Brother in their parody. Check it out:

Big Brother
Client: DoubleTwist

It’s a good parody. And a great jab at Steve Jobs and Apple. Although, it would be nice if competitor’s could come up with their own creative/award-winning/watershed moment advertising instead of simply rehashing others.

What do you think about this?



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