Mr. Sub fires agency after “homophobia” complaints

Marketing Magazine is reporting that Mr. Sub has fired their advertising agency, Bos, due to complaints that one of their new television commercials is homophobic. The complaint is that the commercial downplays the moment of coming out to your family, which can be a very difficult situation. Watch the commercial below, and judge for yourself.

Not everyone likes surprises
Agency: Bos
Client: Mr. Sub

Mr. Sub has since pulled the commercial from the air, and fired their advertising agency for not meeting the campaign’s objectives of positively engaging with their customers.

I understand the LGBT community’s concerns with the commercial. However, it is not the advertising agency, Bos, who is to blame. The controversy can be pinned on the shoulders of Mr. Sub and Mr. Sub alone. After all, they approved the commercial. It’s not like Bos released the ad without their knowledge.

Here is a quote from a statement released by Bos:

“We would like to conclude by saying that it is most unfortunate that Mr. Sub has chosen to terminate our relationship over the complaints for an ad which they approved”

What do you think? Do you find the commercial offensive? Do you think the agency should be blamed, or Mr. Sub themselves?

Marketing Magazine has the other two spots from the campaign here and here.



5 Responses to Mr. Sub fires agency after “homophobia” complaints

  1. Matt says:

    Mr Sub is still around? That gay joke is so 1993. And people still care? Mr. Sub shouldn’t have pulled it and stood their ground. What do they have to lose, a couple people not eating there? I actually thought the other two were funnier. It’s a pretty good catch phrase for a campaign.

    I hate when companies try to turn the blame. They approved it so they are to blame. Subway forever!

  2. read me says:

    A little offtopic reply, Im using the new google chrome browser, but it looks like your website is not displaying correctly… Just to let you know. Thanks.

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