Marketing Magazine is reporting that Mr. Sub has fired their advertising agency, Bos, due to complaints that one of their new television commercials is homophobic. The complaint is that the commercial downplays the moment of coming out to your family, which can be a very difficult situation. Watch the commercial below, and judge for yourself.
Here is an interesting spoof on Apple’s famous 1984 commercial. We all know the original spot. It is one of the most famous commercials of all time, showing Apple as the young/think for yourself/screw the man brand. The ad launched during the SuperBowl that year and was essentially Apple’s coming out party. Directed by Ridley Scott, it introduced the Macintosh personal computer to the world. And with a bang.
Here is an interesting commercial from a Swedish website that allows you to take a test to find out “who you are when you drink”. I’ve posted about a similar campaign before about “how much you spend on cigarettes” and was surprised at the negative reactions around the anti-smoking campaign. Now this commercial below, meant to promote the web site tells the honest truth about overconsumption of alcohol.
A couple of my friends now have asked me if I’ve seen this ad. I knew it sounded familiar, but I couldn’t quite remember it. It is the “Touch the Rainbow” commercial for Skittles, where everything the man touches, turns into Skittles. Like the King Midas effect, only not gold. The rainbow touch if you will. Anyways, I finally searched for it, and here it is:
Is it just me, or do Coca-Cola ads keep getting weirder and weirder? Taking into consideration that they need to be on the leading-edge in marketing, and that they have different agencies working on different spots all over the world, they just keep getting more and more out there.
So what’s up with Heineken lately? The Walk in Fridge commercial has become so popular that it is getting spoofed by competitor beer ads, and even parodied by Heineken themselves. I’m sure you’ve seen the spot, and I’m not going to lie, it’s good. It is one of my favourite commercials on the air right now.
In case you haven’t seen it, here it is:
As I sit here blogging on my Mac, it got me thinking about the Mac vs. PC debate and more importantly, Apple’s “Get a Mac” advertising campaign. We all know the campaign, we all know the characters, Mac played by actor Justin Long and PC played by author and humorist John Hodgman.
When the campaign first hit the air in 2006, I thought it was brilliant. Personalizing both the Mac and PC brands as they had with the two characters was perfect. Mac was the trendy, cool, young computer while PC was the stuffy old businessman computer. Apple had characterized their brand perfectly, and characterized the PC brand, less than favourably.