Is it just me, or do Coca-Cola ads keep getting weirder and weirder? Taking into consideration that they need to be on the leading-edge in marketing, and that they have different agencies working on different spots all over the world, they just keep getting more and more out there.
Coca-Cola wins an Emmy! The cola giant’s “Heist” TV spot nabbed the 2009 Emmy for “Outstanding Commercial” the Creative Arts Emmy Awards. The commercial originally aired during the SuperBowl this past year. AdWeek has the full list of nominees, all of which are great, but there can only be one winner.
And here it is.
In keeping with the theme from yesterday’s post, let’s review another set of advertising campaigns that seem to be going in a similar direction. Here is a look at the latest instalment in the Cola Wars.
Coca-Cola and Pepsi have been rivalling over share-of-stomach for decades. The marketing battle for who is the supreme cola of choice is an ongoing and probably never-ending fight.