Molson – Tapping into Canadian culture

October 16, 2009

The following is a review of some of the most recent Molson Canadian advertising campaigns. Starting off, of course with the most popular of all, the “I Am Canadian” campaign.

Molson Canadian is not the greatest beer out there. It’s not even the greatest Canadian beer. In fact, in my opinion, it’s actually a pretty lousy beer. Yet, it’s appropriately named “Canadian”, which naturally gives them the opportunity to do some really great advertising work in relating to the rest of the country.

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