Molson – Tapping into Canadian culture

October 16, 2009

The following is a review of some of the most recent Molson Canadian advertising campaigns. Starting off, of course with the most popular of all, the “I Am Canadian” campaign.

Molson Canadian is not the greatest beer out there. It’s not even the greatest Canadian beer. In fact, in my opinion, it’s actually a pretty lousy beer. Yet, it’s appropriately named “Canadian”, which naturally gives them the opportunity to do some really great advertising work in relating to the rest of the country.

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Georges Laraque in sexist TV commercial

October 14, 2009

Montreal Canadiens tough-guy Georges Laraque, is in the middle of a controversy after appearing in a television commercial for an alcoholic energy drink called Octane 7.0. The ad has been labeled as sexist as it is nothing but women in tight outfits stretching and playing road hockey for 60-seconds.

Laraque has apologized for the commercial, saying he should never have done the ad, and is sorry if he offended anyone. Watch the commercial below:

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The great Canadian car “chase”

October 14, 2009

Here is a good spot by Midas, a Canadian auto shop that specializes in tires, brakes and repairs. It is a mock news report about a police chase in Canada. The commercial is about a year old, but it is still running. I remember how much I liked it last year, and saw it again recently and thought I’d post it here.

Not much can be said about the spot, it pretty much speaks for itself. Check it out below.

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Burger King and FOX make fun of Jessica Simpson

October 13, 2009

FOX aired a 60-second cartoon skit during the “FOX NFL Sunday” pre-game coverage this weekend, sponsored by Burger King, that was intended to make fun of Tony Romo and the Dallas Cowboys season last year. Every dig on Tony Romo however ended up being a Jessica Simpson fat joke.

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Is this really going to help GM?

October 8, 2009

After General Motors’ financial bailout, they went through a reorganization process, eliminating their weaker brands and focusing on the strong ones. Chevrolet, Buick, GMC and Cadillac. Now, they’re offering a 60-day satisfaction guarantee, straight from the mouth of the new Chairman Ed Whitacre. Check it out.

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1984 to 2009 – Is Apple now Big Brother?

October 2, 2009

Here is an interesting spoof on Apple’s famous 1984 commercial. We all know the original spot. It is one of the most famous commercials of all time, showing Apple as the young/think for yourself/screw the man brand. The ad launched during the SuperBowl that year and was essentially Apple’s coming out party. Directed by Ridley Scott, it introduced the Macintosh personal computer to the world. And with a bang.

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Who are you when you drink?

October 2, 2009

Here is an interesting commercial from a Swedish website that allows you to take a test to find out “who you are when you drink”. I’ve posted about a similar campaign before about “how much you spend on cigarettes” and was surprised at the negative reactions around the anti-smoking campaign. Now this commercial below, meant to promote the web site tells the honest truth about overconsumption of alcohol.

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