“Get a Mac” campaign – Time for a change?

September 23, 2009

As I sit here blogging on my Mac, it got me thinking about the Mac vs. PC debate and more importantly, Apple’s “Get a Mac” advertising campaign. We all know the campaign, we all know the characters, Mac played by actor Justin Long and PC played by author and humorist John Hodgman.

When the campaign first hit the air in 2006, I thought it was brilliant. Personalizing both the Mac and PC brands as they had with the two characters was perfect. Mac was the trendy, cool, young computer while PC was the stuffy old businessman computer. Apple had characterized their brand perfectly, and characterized the PC brand, less than favourably.

Read the rest of this entry »

Advertisements

Microsoft – First you see him, now you don’t

August 27, 2009

Microsoft found itself in the middle of a racial controversy this week. An image on their English web site, which features a white woman, a black man and an Asian man was changed on the Polish version of the web site.

As you will see below, the Polish version used some Photoshop trickery to replace the black man with a white man. Although while they Photoshopped his head out of the image, his hand remained the same.

Read the rest of this entry »