Molson – Tapping into Canadian culture

October 16, 2009

The following is a review of some of the most recent Molson Canadian advertising campaigns. Starting off, of course with the most popular of all, the “I Am Canadian” campaign.

Molson Canadian is not the greatest beer out there. It’s not even the greatest Canadian beer. In fact, in my opinion, it’s actually a pretty lousy beer. Yet, it’s appropriately named “Canadian”, which naturally gives them the opportunity to do some really great advertising work in relating to the rest of the country.

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Torontonians too cold for Molson?

August 19, 2009

Recently, Molson-Coors Canada put up billboards in British Columbia as part of their “Colder than…” campaign. The billboards aimed to poke fun at Torontonians by containing the headline “Colder than most people from Toronto”. Apparently this caused a lot of people in Toronto to complain about the billboards, and forced Molson to take them down.

A message from their spokes-person Ferg Devins via Twitter:

” Coors Light sincerely apologies to ANYONE who was offended by our Colder Than billboards in BC. We are removing ASAP.”

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