Audi vs. BMW – Advertising battle

September 2, 2009

Nothing like a good old fashioned advertising battle between two heated competitors. This time, we see two luxury car companies, Audi and BMW slugging it out on the streets of California.

Now these two have been at it before. Round one would have taken place in 2006, in a four-way battle with a series of print ads from BMW, Audi, Subaru and Bentley. See round one here.

But now we’re on to round two. It started out with Audi advertising their new Audi A4 with a billboard at the corner of Santa Monica Blvd. The headline reads “your move BMW”, challenging their competitor to top their latest luxury car.

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Durex – The best in condom advertising – Part II

September 1, 2009

I would like to thank danvertising reader Matt for submitting the content of today’s blog post. If there are any other readers out there that would like to submit advertising to be discussed here, please feel free to post it in the comments section below or contact me through Twitter.

But back to today’s subject matter, here is a follow up to the previous post, The best in condom advertising.

The following is a collection of ads for every agency’s favourite client, Durex. As you can see in the creative, they are not afraid to take risks, push the envelope, and of course, have some fun.

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Have a break – Kit Kat bench ad

August 21, 2009

Quick hit for Friday.

I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line “Have a break. Have a Kit Kat.”

It is a great idea and I like the execution of the ad, as the bench actually does look like a giant Kit Kat bar. Also, and more importantly, the ad reinforces the brand message of taking a break by inviting people to take a break by sitting on the bench.

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Torontonians too cold for Molson?

August 19, 2009

Recently, Molson-Coors Canada put up billboards in British Columbia as part of their “Colder than…” campaign. The billboards aimed to poke fun at Torontonians by containing the headline “Colder than most people from Toronto”. Apparently this caused a lot of people in Toronto to complain about the billboards, and forced Molson to take them down.

A message from their spokes-person Ferg Devins via Twitter:

” Coors Light sincerely apologies to ANYONE who was offended by our Colder Than billboards in BC. We are removing ASAP.”

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Quick hit – Cool ads for the weekend

August 15, 2009

Just a quick hit today. Here are some pretty cool ads I found and thought I’d pass along.



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A collection of great out-of-home ads

August 7, 2009

Just a quick hit this morning. Here is a collection of some really cool out-of-home ads, everything from busboards to elevators to floor decals.

Hope you enjoy.

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