More changes for Pepsi

August 3, 2009

So finally starting to get settled in the new place. Thanks for your patience. Apparently a lot has happened since I’ve been semi-disconnected (got to love Wi-Fi) from the world. On Friday AdAge reported that PepsiCo. CMO of North American Beverages Dave Burwick was leaving the company.

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Coca-Cola and Pepsi advertising, who’s happier?

July 24, 2009

In keeping with the theme from yesterday’s post, let’s review another set of advertising campaigns that seem to be going in a similar direction. Here is a look at the latest instalment in the Cola Wars.

Coca-Cola and Pepsi have been rivalling over share-of-stomach for decades. The marketing battle for who is the supreme cola of choice is an ongoing and probably never-ending fight.

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