So finally starting to get settled in the new place. Thanks for your patience. Apparently a lot has happened since I’ve been semi-disconnected (got to love Wi-Fi) from the world. On Friday AdAge reported that PepsiCo. CMO of North American Beverages Dave Burwick was leaving the company.
In keeping with the theme from yesterday’s post, let’s review another set of advertising campaigns that seem to be going in a similar direction. Here is a look at the latest instalment in the Cola Wars.
Coca-Cola and Pepsi have been rivalling over share-of-stomach for decades. The marketing battle for who is the supreme cola of choice is an ongoing and probably never-ending fight.