Competitors’ attacking each other in their advertising isn’t anything new. Coke and Pepsi, Apple and PC, and Burger King and McDonald’s have been at each other, on and off, for what seems like forever. However, what happens when two competitors basically run the exact same campaign? That’s what has been going on in the telecommunications industry in Canada. Rogers and Bell have been sharing blows and, well, no one seems to be able to tell the difference.