Gatorade – The G campaign and the launch of G2

August 12, 2009

I’m sure by now you’ve seen the ‘What’s G?’ commercials for Gatorade. The campaign started out with several teaser print ads and a teaser SuperBowl commercial to generate buzz and excitement.

The campaign was developed by Los Angeles agency TBWA/Chiat/Day. The teaser print ads were very simple. Featuring just the letter ‘G’ and nothing else. As the campaign moved forward, the mystery grew larger. At this year’s SuperBowl, a 60-second teaser commercial aired, featuring some of today’s most notable athletes and a voiceover explaining the answer to ‘What’s G?’

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Friday afternoon. Time for a beer.

July 24, 2009

In honour of Friday afternoon in the office, let’s get the weekend started a little early, shall we?

Here is a little spot from Bud Light (not a very good beer, but excellent advertising) that was supposed to air during the SuperBowl the year after the Janet Jackson wardrobe malfunction in 2004.

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