Recently, Molson-Coors Canada put up billboards in British Columbia as part of their “Colder than…” campaign. The billboards aimed to poke fun at Torontonians by containing the headline “Colder than most people from Toronto”. Apparently this caused a lot of people in Toronto to complain about the billboards, and forced Molson to take them down.
A message from their spokes-person Ferg Devins via Twitter:
” Coors Light sincerely apologies to ANYONE who was offended by our Colder Than billboards in BC. We are removing ASAP.”