Branded keyboard

August 11, 2009

QWERTY stands for Quaker, WordPress, eBay, RollingStone, Twitter and YouTube?

Introducing the branded keyboard. Brought to you by industrial designer Ignacio Pilotto, this keyboard replaces the letters on a traditional keyboard with brand logos.

The keyboard, which contains some of today’s biggest brands, is meant to cause us to recognize the brand logos instead of our own alphabet. This would be the epitome of brand recognition, when your logo represents a letter in the English language.

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The power of social media

July 29, 2009

Have you ever bought a product that just wouldn’t work like it should, or been to a store or a restaurant and received just the worst service imaginable? You complain, you do all you can but nothing seems to make a difference.

Well, with the power of social media (YouTube to be more specific) you can pressure big business with more than just a customer-complaint card or 1-800 number.

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Huggies advertising – Poopface

July 29, 2009

Just a quick hit this morning. I saw these over at I Believe in Advertising and had to post them here for you to see. Apparently, Huggies invited parents to post pictures on Flickr of their babies making a ‘poopface’. They’ve compiled the best ones and created an advertising campaign out of it.

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Mad Men Yourself

July 28, 2009

As an advertising professional, I can’t help but fall in love with the AMC original show Mad Men. It is fascinating to see what not only the advertising industry, but business (and the world) in general was like in the 1960’s. So much has changed. Yet at the same time, the show is filled with advertising-related charm that makes you realize, the core of the advertising industry hasn’t changed at all. Creatives fighting with account people, account people fighting with clients, agencies struggling to throw together a top-notch pitch for a piece of new business.

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Rogers or Bell. The battle for the couch.

July 27, 2009

couchCompetitors’ attacking each other in their advertising isn’t anything new. Coke and Pepsi, Apple and PC, and Burger King and McDonald’s have been at each other, on and off, for what seems like forever. However, what happens when two competitors basically run the exact same campaign? That’s what has been going on in the telecommunications industry in Canada. Rogers and Bell have been sharing blows and, well, no one seems to be able to tell the difference.

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How do you like your VideoEgg?

July 21, 2009

VideoEgg is a rich media advertising network that is pretty new in Canada. Like any rich media ad they start out pretty standard, but as users mouse-over, they expand, launching a branded skin that fills the screen. The expanded ad serves anything from video to a full micro-site, right within the ad.

See it for yourself. Check out this pretty cool ad for the 2010 Volvo XC60

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